آفتاب ایرونی

این وب لاگ با هدف ایجاد مرکزیتی برای اطلاع رسانی و ایجاد ارتباط در محیط مجازی برای مدیران،مشاوران، متخصصین و پژوهشگران جهت هم افزایی و اثر گزاری در این حوزه مدیریت ایجاد شده است.و شامل یادداشت های از مدیریت فناوری اطلاعات، بانکداری، مدیریت اجرایی،مدیریت استراتژی، مدیریت برند، مدیریت روابط عمومی،مدیریت دانش، تعالی سازمانی، بهره وری، کارآفرینی، روانشانسی، اجتماعی و خانواده می باشد. و آفتاب ایرونی اشاره به اندیشه و قدرت مدیران و متخصصین ایرانی دارد.

The Art of Whole Brain Presentations
ساعت ۱٠:٢٢ ‎ق.ظ روز ۱۳٩۱/٧/٢٦  کلمات کلیدی: مذاکره ، سخنرانی

“In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march!’”     
Adlai Stevenson

Cicero speaking


Which response do you want for your presentations?

  1. Do you want your words and thoughts to be merely appreciated?
  2. Or do you want people motivated to act?

The PowerPoint Presentation Problem

“At a minimum, a presentation format should do no harm. yet the PowerPoint style routinely disrupts, dominates, and trivializes content. Thus PowerPoint presentations too often resemble a school play—very loud, very slow, and very simple.”
Edward Tufte

“PowerPoint could be the most powerful tool on your computer, but it’s not. It’s actually a dismal failure. Almost every PowerPoint presentation sucks rotten eggs.”
Seth Godin

Bored meeting signMillions of PowerPoint, or other slideware, presentations are delivered every day. However, the vast majority of those presentations fail because they bore the audience or actually detract from the potential power of the communication.

boring bulletsOnly part of the problem is with the software (since most of the defaults are set up for left-hemisphere, “bullet point thinking”.) This “bullet point thinking” has resulted in bad “that’s just how it’s done” presentations. And the result as you present? Audience ennui and a wasted opportunity as audience minds tunes out.

confusing powerpointAnother major problem is that instead of the projected presentation working with and supporting the spoken words and body language of the presenter, the slides and spoken words can actually compete for brain attention, diminishing both comprehension and emotional connection. Research (pioneered by John Sweller at the University of New South Wales in Australia) shows that the human brain processes and remembers more information if it is presented either verbally or in writing, rather than both verbal and written at the same time.

"The use of the PowerPoint presentation has been a disaster. It should be ditched"
Professor John Sweller, University of NSW

However, rather than ditch PowerPoint (or other multimedia presentations) you can learn how to create and give presentations that work with the brain.

Whole-Brain Presentations
The human brain is an amazing miracle. Once you understand some of the basic brain architecture and how the various parts of the brain process information, all of your communications, with yourself and others, can improve by leaps and bounds.

creative presentationAfter you learn about the brain, you will learn how to create presentations that communicate to all of the brain. Even if you do not write your speech or design your slides, you still need to direct the creation of the presentation, just as a film director applies his or her vision to the collaborative creation of a film. Either you write and create your whole-brain presentation, or you direct others to write and create your whole-brain presentation.

Whole-brain presentations are night-and-day different from standard audience-ennui-inducing bullet-point presentations.

Whole-brain presentations:

  • increase comprehension of concepts & facts
  • stimulate the speaker-audience connection
  • create emotional buy-in
  • put decisions and information into context
  • add meaning and perspective to understanding
  • wake up group synergy
  • stick in the audience’s memory

Whatever your position in your organization, if you give speeches or presentations, you will see a huge difference in audience response as you move toward whole-brain presentations.

ref: http://www.greglarsoncommunications.com